Initial M Grand Prix: Media Pros Take Pole Position in Sarawak’s First E-SIM Racing
KUCHING, – Metadise Electronic Sports Club (MESC), in collaboration with Hazel Communication & Solutions Sdn Bhd (HazelComms) and the Kuching Division Journalist Association (KDJA), launched the inaugural Initial M: Media SIM Racing Grand Prix, a groundbreaking initiative that brings together media, technology, and corporate potential in Sarawak’s growing e-sports arena.
The event unites 9 media organisations and 17 journalists in a dynamic shift from traditional storytelling to immersive virtual racing, demonstrating the exciting potential for marketing, branding, and audience engagement.
Held at Metadise Sim Racing in Kuching, the qualifying rounds determined the seven elite teams that will advance to the Final Time Attack Round on 30 August 2025, competing on a simulated Sepang Circuit for the ultimate title.
“What we’re seeing with the Initial M Sim Racing Grand Prix is the media taking the lead in a new kind of race, one that blends digital innovation with real audience impact. This initiative not only showcases the power of immersive engagement, but also sets the stage for corporate brands to harness sim racing as a bold, interactive platform. The media have kicked off the momentum and now it’s time for the corporate world to get behind the wheel,” said Afiq Fadhli Narawi, President of MESC.
This pioneering competition positions e-sim racing as a strategic platform that connects media professionals, unlocks new content possibilities, and encourages innovative collaboration within the industry.
“This event flips the script, journalists aren’t just reporting the news, they’re part of it now. It’s a new frontier where media and motorsport converge in real time. It exemplifies a progressive model for brand-media collaboration within the evolving e-sports landscape,” said Hazel Jasni, Managing Director of HazelComms, highlighting its strategic impact.
Kuching Division Journalists Association President Ronnie Teo commended the programme: “We are grateful to Metadise and HazelComms for giving Kuching media the opportunity to experience sim racing firsthand through this inaugural tournament. We the media typically observe and report from the sidelines, so having the chance to truly experience and immerse ourselves in the world of sim racing gives us a deeper appreciation and a better understanding of the sport’s potential. We look forward to more of such engagements in the future to continue broadening the media’s horizons.”
The upcoming Final on 30 August promises a high-energy showdown, complete with awards, exclusive recognitions, and high-value content opportunities that will elevate media visibility and brand partnerships alike. As Initial M SIM Racing Grand Prix gains traction, it signals Sarawak’s emergence as a rising hub for digital innovation, where media expertise meets motorsport excitement. With skill, strategy, and passion converging in the finale, the event is set to deliver an unforgettable celebration of creativity, competition, and community spirit. Corporate brands interested in exploring partnership opportunities for the Final may reach out to the organisers.
